About SABARI
Distributing leading brands across Kerala and Tamil Nadu, driving growth and opportunities
Timeline
Key milestones in SABARI's growth
Our Story
A remarkable journey of growth, innovation and excellence in distribution
SABARI DISTRIBUTION PVT. LTD.(SDPL)
A Legacy of Trust. A Future of Growth.
Since its inception in 1999, Sabari Distribution has grown into one of India's most trusted and preferred distribution partners, consistently delivering value through integrity, reliability, and customer-centric execution.
Founded by the visionary duo Shri Shashi Kumar and the late Shri P. K. Rajan, Sabari embarked on its journey on 21 September 1999 with a clear purpose—to build a future-ready distribution organization grounded in strong partnerships and ethical business practices. This vision soon found its first expression through a landmark association with Procter & Gamble, setting a strong foundation for what would become a transformative distribution story.
Building Strong Foundations
Sabari began operations in Kochi, gradually expanding its presence across key markets in Kerala. Through disciplined execution and a strategic approach, the organization quickly established itself as a dependable partner in the fast-moving consumer goods landscape. Early expansion into major regional centers strengthened outreach and laid the framework for sustained growth.
A defining phase in SDPL's journey began in 2005 with the appointment of Mr. M. V. Rajesh as Chief Executive Officer, now Director and CEO. Under his leadership, the organization embraced values-driven growth, strengthened its operational backbone, and fostered a strong culture of customer-centricity. This period marked a transition from regional success to large-scale operational excellence.
Expanding Reach and Recognition
Sabari's commitment to excellence has been recognized at national and international levels, earning many accolades reflecting the organization's unwavering focus on performance, innovation, and continuous improvement.
Strategic Brand Partnerships
In 2011, Sabari entered the travel and lifestyle category through a strategic partnership with Samsonite, bringing globally renowned brands such as American Tourister and Kamiliant into its portfolio. This partnership became a cornerstone of Sabari's growth, strengthening its presence across new consumer segments.
The portfolio further diversified in 2016 with the addition of Britannia, one of India's most trusted household brands. This association aligned seamlessly with Sabari's mission of delivering quality, reliability, and joy to everyday consumers.
Beyond Geographic Boundaries
Sabari's growth journey extended beyond Kerala in 2020, with the commencement of operations in Madurai for the American Tourister brand. This marked the organization's successful entry into new markets and its ability to scale operations efficiently.
In 2021, Sabari launched Procter & Gamble operations across Coimbatore, Erode, Tiruppur, and the Nilgiris, executed seamlessly to ensure uninterrupted service. The region quickly emerged as one of the fastest-growing operational territories, reinforcing Sabari's capability in managing complex, large-scale transitions.
Advancing into Healthcare
In 2023, Sabari strengthened its collaboration with Procter & Gamble through the addition of its healthcare portfolio, reinforcing its role in delivering essential wellness products with care, compliance, and consistency.
Moving Forward with Purpose
With a legacy spanning over twenty-six years, Sabari Distribution continues to evolve—guided by strong values, trusted partnerships, and a forward-looking mindset. As it moves into the future, the organization remains committed to building enduring relationships, creating value across industries, and shaping the next chapter of distribution excellence in India.
Our Values
The principles that guide everything we do
Continuous Learning
We believe growth never stops. Our team constantly learns and adapts to new challenges, ensuring we stay ahead in a changing business world.
Ownership
Every team member takes full responsibility for their actions and outcomes. We treat the company's goals as our own, driving accountability and excellence.
Honesty
We conduct business with transparency and integrity. Our relationships are built on trust, ethical practices, and honest communication.
Discipline
We follow structured processes and maintain high standards. Our disciplined approach ensures consistent quality and reliable service delivery.
Trust
We build lasting relationships through reliability and consistency. Our partners trust us to deliver on promises with unwavering commitment.
Initiative
We proactively identify opportunities and take action. Our team leads with innovative solutions and drives positive change in our industry.
Innovation
We embrace new ideas and technologies. Our innovative mindset helps us adapt to market changes and deliver cutting-edge solutions.
The Leadership
Mr. Shashi Kumar
Founder
A dynamic first‑generation entrepreneur, he is widely respected for his exceptional leadership, strategic foresight, and grounded approach to business. His expertise spans strategic planning, operational management, large‑scale project execution, and organizational administration.
Late Mr. P.K. Rajan
Co-Founder
Co‑founder of Sabari Group, he brought valuable expertise from his years of experience at P&G, where he developed strong foundations in operations and brand‑driven business practices. He played a pivotal role in establishing the company’s base and was instrumental in driving its growth and development.
Mr. MV Rajesh
Director & CEO
A transformational leader, he has guided the organization toward values‑driven growth and operational excellence. Under his direction, the company strengthened its core systems, enhanced customer‑centric initiatives, and evolved from a regional presence into a large‑scale, performance‑focused enterprise.
Ms. Girija Rajan
Director
With C&F operations experience since 1993, she managed Direct Marketing functions during SDPL’s early years and has been a key contributor to the company’s growth. She is also the wife of the late Mr. P. K. Rajan (Co-Founder).
Mr. Sreekumar Nair
Director
Plays an active role in supporting the group’s leadership and vision. He participates in all major Sabari events and contributes to strengthening the organization’s unity, culture, and engagement.
Mr. Vasan Nair
Director
A senior member of the Sabari family, he played a pivotal role in SDPL’s early journey, contributing significantly to its startup phase and logistics functions. He continues to support the organization’s growth through his guidance and active participation in key initiatives.
The People Behind Us
Meet the professionals who drive SABARI forward.
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